Hey there, Seb here.
Google just dropped Stitch at I/O 2025, and 99% of founders are sleeping on the biggest opportunity since ChatGPT launched. While everyone’s arguing about which AI coding assistant is best, Google quietly solved the $50,000 MVP problem with a free tool that turns text prompts into production-ready interfaces in under 10 minutes.
I’ve been testing this for weeks, and it’s not just another AI toy—this is the cheat code that lets non-technical founders compete with venture-backed teams.
Quick-Hit Value (Scan This First)
Here’s what most people get wrong: They think building an app requires months of design and development. Wrong.
- Zero-to-prototype in 10 minutes → Turn “build me a crypto dashboard” into working HTML/CSS code
- Skip the $15K designer → Generate 10 UI variants instantly, export directly to Figma
- Beat funded competitors → Launch MVPs while they’re still in “planning phase”
- Upload sketches = instant apps → Photo of napkin drawing becomes responsive mobile interface
What Most People Get Wrong: They try to build the “perfect” app first. Smart founders use Stitch to validate ideas with real prototypes in days, not months.
Action Step (Try This Today)
The 10-Minute MVP Test:
- Go to stitch.withgoogle.com (free, no signup drama)
- Pick a simple prompt: “Create a mobile food delivery app with dark theme, order tracking, and restaurant cards”
- Generate 10 design variants, pick your favorite
- Export the HTML/CSS code or send to Figma
- Show it to 5 potential customers today
Pro tip: Be specific about colors, layout style, and key features—Stitch understands “sky blue theme with card-style layout and heart buttons.”
Deep Dive (If You Want the Full Playbook)
The Hidden Advantage Most Founders Miss
While your competitors spend 8+ hours per week just fixing design handoffs between teams, you’re already talking to customers with a working prototype.
Here’s my real-world test: I built three different SaaS landing pages in 30 minutes. One for a cinema booking app, one for event management, and a crypto dashboard—each with clean layouts, proper spacing, and exportable React components.
The cinema app? Complete user flow from registration to payment in seconds. Typography was clean, layout felt intuitive. Not perfect, but good enough to validate the idea with real users.
The Secret Most People Don’t Know
Stitch runs on Google’s Gemini 2.5 Pro—the same AI that powers their most advanced multimodal capabilities. This isn’t some weekend project. This is Google applying their best AI to the exact problem that kills most startups: the gap between idea and execution.
Case Study: One founder I know used Stitch to prototype a fitness app idea. Generated multiple variants in 20 seconds, exported to Figma for polish, then showed it to potential users. Result? Pre-sold $12K in subscriptions before writing a single line of backend code.
Why This Changes Everything
The old way: Idea → Wireframes → Mockups → Development → Launch (6+ months, $50K+)
The Stitch way: Idea → Prompt → Working UI + Code → Customer feedback → Iterate (1 week, $0)
You can now generate 10 design variants at once and pick the winner. No more guessing what users want—test real interfaces immediately.
Reader Challenge (Send Me Your Results)
Your mission: Use Stitch to build one screen of your next app idea today. It could be a landing page, dashboard, or mobile app screen—doesn’t matter.
Then reply and tell me: What idea did you test, and what surprised you most about the output?
I’m collecting the best examples to feature in next week’s newsletter. Bonus points if you show it to real users and share their reactions.
Final Thoughts (Read Before You Close This Email)
Most founders spend months perfecting their idea in isolation. They build elaborate business plans, create detailed user personas, maybe even hire expensive consultants.
Here’s what they miss: The market doesn’t care about your perfect plan. It cares about whether your solution actually works for real people.
Stitch isn’t replacing designers or developers—it’s eliminating the excuse that stops you from testing your ideas with real users. The gap between “I have an idea” and “Here’s a working prototype” just collapsed from months to minutes.
The biggest risk isn’t building the wrong thing perfectly. It’s never building anything at all.
While your competitors are still planning, you can be learning. While they’re fundraising for development, you can be generating revenue from validated ideas.
The future belongs to founders who move fast, test constantly, and adapt quickly. Stitch just handed you the ultimate speed advantage.
Closing Punchline (Remember This One Thing)
The best business plan is a working prototype in a customer’s hands.
If you only remember three things:
- Speed beats perfection → Test ideas in minutes, not months
- Validation trumps planning → Real user feedback on real interfaces wins
- Free tools level the playing field → No more excuses about needing funding first
Stay sharp,
Seb
