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NEWSLETTER ARCHIVES

🥞 Is Photoshop in trouble?

August 27, 2025

Written by humans

Hey there, Seb here.

While everyone’s debating ChatGPT’s latest update, Google quietly dropped the most game-changing visual AI tool I’ve ever seen and 99% of business owners have no clue it exists.

Here’s what blew my mind: Their new Gemini image editor can maintain perfect facial likeness while completely transforming scenes. I tested it yesterday by putting myself in 15 different business scenarios (boardroom, factory floor, tech startup office) — each photo looked exactly like me, just in wildly different contexts.

This isn’t just cool tech. It’s a $10 billion content creation industry about to get disrupted.

Scan This First

  • Free professional headshots: Generate yourself in any business setting without expensive photo shoots
  • Content multiplication: Turn one photo into 50+ branded images for social media, websites, marketing
  • Service arbitrage opportunity: Offer “professional photo packages” using AI charge $200, cost you $0
  • Personal brand acceleration: Create consistent visual identity across all platforms in minutes, not months

What Most People Get Wrong: They think AI image editing is just for fun social posts. Smart entrepreneurs see it as the fastest way to build professional visual assets that used to cost thousands.

Action Step (Try This Today)

The “Professional Brand Blitz” Challenge:

  1. Upload your best headshot to Gemini
  2. Ask it to place you in 5 different professional settings
  3. Use these for LinkedIn, website, business cards, proposals

Free Prompt Template: “Take this photo of me and place me in a modern office boardroom giving a presentation, maintaining my exact appearance but changing only the background and context.”

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Deep Dive (If You Want the Full Playbook)

Here’s where this gets really interesting for business.

Last month, I paid a photographer $800 for headshots across 3 different “business contexts” corporate, casual, and speaking event. It took 4 hours, required wardrobe changes, and I got 12 usable photos.

Yesterday, I generated 47 professional photos of myself in different scenarios using Gemini in 20 minutes. Zero cost.

The bigger opportunity most people are missing:

Every local business owner I know struggles with visual content. Restaurants need food photos, real estate agents need property lifestyle shots, consultants need professional imagery. They’re either using stock photos (generic) or hiring photographers (expensive).

Here’s the play I’m seeing work:

  1. Partner with local businesses as their “Visual Content Specialist”
  2. Use Gemini to create branded, personalized imagery at scale
  3. Charge $300-500/month for unlimited visual content
  4. Your cost: maybe $20 in Gemini credits

One entrepreneur I know is already doing this with 8 local restaurants. She photographs their dishes once, then uses AI to place them in different settings, seasons, and contexts. $2,400/month in recurring revenue.

The technical edge: Gemini’s “multi-turn editing” feature means you can iterate in real-time with clients. Show them options, get feedback, adjust instantly. Try doing that with traditional photography.

Reader Challenge (Send Me Your Results)

Create 10 professional photos of yourself in different business contexts using Gemini today. Then reply and tell me which scenario you never thought you’d be able to “photograph” yourself in.

I’m betting someone creates an image that opens up a new business opportunity they hadn’t considered before.

Read Before You Close This Tab

Every major technological shift creates two groups: those who see limitations and those who see leverage.

Right now, while photographers are worried about AI replacing them, smart business owners are using these tools to create visual assets that were previously impossible or prohibitively expensive.

The brands that win in the next 5 years won’t be the ones with the biggest budgets for content creation. They’ll be the ones who learned to create unlimited, personalized visual content at nearly zero marginal cost.

Your visual brand is your first impression. Make it count, make it consistent, and make it scalable.

Remember This One Thing

In a world where everyone looks the same in stock photos, the business that looks authentically like itself wins.

If you only remember three things:

  • Professional visual assets just became democratized, use that advantage
  • One photo can become 100+ branded assets with the right prompts
  • The businesses that adopt this first will dominate visual marketing in their space

Stay sharp,
Seb

Artificial intelligence will not replace you. The person using AI will.

Don't get left behind.

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Remember: AI won't replace you, but the person using AI might replace your boss. Let's make sure that person is you.

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